Organic/Free Search

If you are serious about getting your business found then a search marketing campaign is very important.

There are many areas to consider, and many important factors when planning your search marketing campaign. As far as the organic search listings are concerned, it is a slow an ongoing process. No-one fully understands how Google works though there are a few techniques that are considered to be "cast in stone".

Planning for search engines takes place during the site build but an existing website can still be optimised.

Our websites are built using standards compliant XHTML and Cascading Style Sheets. This means we do not use tables to structure our layouts and we separate style from the content, meaning a search engine (not to mention text only browsers and screenreaders) does not need to trawl through lots of unnecessary code and can go straight to the relevant part of the site.

You have probably heard of keywords; keywords are often considered to be what you put in your META tags at the top of your pages. Unfortunately this technique was abused and so many search engines began to give less emphasis on them. The main search engines no longer give them any weight, in fact we understand that Google has never used them though it is argued by some that it is still worth using META tags. Placing keywords into your site content is vital and identifying them may not be as easy as you think, particularly if your keywords are highly competitive. Researching, identifying what your visitors search for, and implementing your keywords are vital to your campaign.

If you would like to discuss your search engine campaign with us please call 01953 859887 or email us with your enquiry.